ASIAN, Inc. is a non-profit organization that empowers diversity by creating opportunities in business development, financial education, housing, targeting low-to-moderate income communities.
Project overview: Create an updated logo design and visual assets.
ASIAN, Inc. wanted to maintain the appearance of their logo. However, they didn’t have a vector file of their design, which allowed me to start from scratch. First, I redrew their original logo. Next, I made enhancements to the text by straightening out the baseline, smoothing out the corners of each letterform, adjusting the individual letter widths, and increasing the tracking for legibility and consistency.
